QSimulate provides the power of quantitative simulations to solve complex mathematical problems that exist within the biotech industry. QSimulate specializes in three sectors: chemical, materials science, and pharmaceutical.
The first objective of this project is to design an engaging, UX-centered website that directly communicates Qsimulate's mission & core values to its target demographics.
The second objective of this project is to ensure the website delivers an increase in traffic, lead generation, and conversions.
The challenge is to accurately showcase & explain QSimulate’s solutions without losing any important scientific information. Since I don't have a Ph.D. in quantum computing, it was hard to understand the science at the start.
QSimulate’s primary audience is large drug companies who want faster results to accelerate their computational R&D, so finding the right balance between information flow and visual aesthetics is paramount.
After a few research & brainstorming sessions with the QSimulate team, we came up with a conclusion. The new website uses a simple & modern tone that communicates QSimulate's mission directly to major drug companies.
We leverage immersive 3D illustrations to differentiate QSimulate's line of solutions easily. In addition, we developed a unified visual language & UI across the brand, from typography to color palette.
The website uses LL Circular, a modern geometric sans-serif typeface that provides a solid foundation for legibility across all devices. Additionally, we employed patterns based on the logo (which looks like a quantum molecule) as a recurring theme throughout the website.